This is one aspect that they can control and use to effectively compete against big companies. While several factors can affect the experience of a customer, customer service is one of the top indicators of how your brand or company is perceived as.Ĭustomer Service is especially important for small businesses and startups. Good customer service has become ever more important. At this age, it is essential to stand out and one needs to rethink and improve customer service.Īccording to American Express, consumers allow themselves to spend 17 percent more when working with companies that are known for delivering excellent customer service.Įspecially in the digital world, where a consumer is encouraged to check reviews and find out how other customers have interacted with a company before engaging with them. We hear a lot of stories and there occurs a huge amount of negative coverage about companies that deliver poor customer service, and we don’t hear a lot about companies who are doing it right. Great customer service is one of the most important aspects of the business.
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